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Which Home Care Brands Clean Up in Digital

L2 tracks top 10 brands.

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By: Christine Esposito

Editor-in-Chief

L2, a member-based business intelligence firm focused on digital performance, has crunched the numbers on home care brands, and says that while these firms have unparalleled opportunity in the online world, only a handful have raised the bar for innovation.   In fact, L2’s Digital IQ Index: Home Care report reveals that most brands are clustered in the average-gifted and feeble classes, which the group says makes clear that many home care companies have not yet woken up to the need for digita...

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